What is the purpose of data governance in airport data management?

• A. Establishes color-coded data charts for dashboards.
• B. Ensures data quality, privacy, security, and controlled access; standardizes data usage and retention.
• C. Creates marketing segmentation for airport advertising.
• D. Defines the airport's social media policy.

Answer: (B)

Data governance is about having clear policies, standards, and processes to ensure data is accurate, protected, and used appropriately across the organization. In airport data management this means establishing who can access which data, how data is used, how long it’s kept, and how data definitions are standardized so everyone interprets information the same way. This leads to higher data quality, stronger privacy and security for sensitive information (like passenger data), and reliable analytics for operations, safety, and regulatory compliance. The other options describe visualization, marketing analytics, or social media policy—activities that involve different aspects of data or communications but do not address governing data quality, access, and retention.